Discover the top pattern trends for 2027 with Chasing Paper’s latest report.
“We are in the midst of a vintage revival in home design. As the world feels chaotic, people are gravitating towards inspirations from simpler times of the past and classic patterns that bring a sense of warmth and charm to the home. When reflecting on our own heritage and roots, we decided that Loon Lake from the Cedar Lake Collection should be our 2027 pattern of the year.
A modern, lived-in plaid with an heirloom feel, Loon Lake merges elements of old and new, allowing it to live comfortably in both traditional homes and collected, layered spaces full of personality.”
A modern, lived-in plaid with an heirloom feel, Loon Lake merges elements of old and new, allowing it to live comfortably in both traditional homes and collected, layered spaces full of personality.”
- Elizabeth Rees, Founder of Chasing Paper and Author of Wall Flowers: A Love Letter to Wallpaper
Print Layering 2.0
While looking ahead to 2027, Chasing Paper compiled additional trend predictions for what will be hot in interior design throughout the year ranging from print layering to an emphasis on texture.
Don’t expect print layering, or the art of combing multiple patterns, to go anywhere any time soon. The thoughtful combination of wallpaper, fabric accents and art creates depth within a room, making it feel personally curated. One of the easiest ways to layer is mixing and matching cohesive prints across wallpaper and window accents, like curtains, cornices or drapery.
Emphasis on texture
To create depth within a room’s design, there needs to be emphasis on texture. When furniture,
curtains and wallpaper all have a different texture, there is added contrast and visual interest.
Faux grasscloth wallpaper, which grew in demand by 136% in 2026 compared to 2024, is a
great way to incorporate texture into a room while also offering the benefit of durability.
Childhood reimagined
Children’s rooms and play areas are going to embrace whimsical and illustrative design
elements instead of neutral color palettes and minimalist décor in 2027. Kids are full of wonder, and their spaces should evoke that same feeling, so expect to see more dainty flowers, fun and
youthful color palettes, and quirky stripes showing up in children’s design. Wallpaper, murals and art prints are an easy and effective way to transform a plain room into one that feels like it is straight out of a storybook.
Before ushering in the new year, we also wanted to look back at the past year to see whatwallpaper prints, patterns, and colors our customers gravitated towards the most throughout2026:
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Chasing Paper’s 2026 pattern of the year was Field Floral, a floral block print, and
throughout 2026 floral block prints accounted for about 6% of total wallpaper salesOverall, floral wallpaper prints grew 31% year over year, compared to 2025 -
The top colorways that customers purchased were Blue, Multi and Pink
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Speaking of pink, prints and patterns that were predominately pink grew 35% year over
year compared to the same sales period in 2025 -
The faux grasscloth wallpaper segment grew 136% compared to 2024 as homeowners
and designers look to add texture to their homes